PR is a 120-year old industry that, quite frankly, has failed to innovate and struggles to stay relevant and valuable – leaving investors and startups with the short end of the stick. Unlike traditional, outdated PR practices, the Future of PR is a holistic relationship between headlines and lead generation, content marketing and relationship building – all working together to create a lucrative partnership for investors, clients and agencies.
After this session, you will be able to:
- Leverage the Future of PR appropriately for maximum ROI and minimal burn rate
- Mentor your portfolio companies on why, when and how to leverage PR at each stage of their lifecycle
- Understand how PR can be incredibly valuable to growth-stage brands in the face of a Big Data and metrics-driven world
- Know how the Future of PR will benefit startups and investors for years to come