Marketers face ever-increasing demands for immediate, informative and engaging content—while contending internally with competing priorities and limited time and resources. This session will outline three steps—coordination, content sourcing and communities—to help you efficiently produce high impact, multi-channel content that drives meaningful, measurable results. At the end of this sesson, attendees will be able to:

  • Prioritize and coordinate social efforts across multi-faceted organizations.
  • Identify the best content sources for your various channels and business objectives.
  • Draw your audiences into the narrative, and inspire them to pass it along.