With the onset of omni-channel, and the ever-expanding proliferation of technological touch points, companies today are faced with an unprecedented opportunity to meaningfully engage with customers. But with these new possibilities for connection come growing pains and difficult choices. Capturing data for customer insights, establishing a mobile strategy, and integrating systems across the physical and digital worlds all require a reexamination of how brands and consumers intersect. In this interactive panel discussion, attendees will hear from the thought leaders and change agents at the leading organizations harnessing technology to surprise and delight customers.