Marketers today are tasked with wrangling current and new customers across multiple platforms, often times with limited resources. Setting an engagement strategy in this fast-paced environment is tricky, often leading to difficulties in prioritizing which efforts create the biggest return. In this interactive panel, marketing experts from various disciplines will share their insights on the best ways companies with relatively limited budgets can use cost-efficient tactics to meaningfully engage customers, prioritize the best channels for engagement, and whether emerging tech like chatbots and augmented reality lead to sales or novelty.