Most marketing emails make it through this world with the status “unread “- that’s a pretty depressing statistic for an email marketer to live with. Ignore your open rate for a moment and think about your “did not open” rate? Depressed? Not yet? Go ahead and calculate your “did not click” rate. In this 30 minute session, Bart considers the subscriber experience and presents a case study on actions taken at WeddingWire that have lowered their send volume but increased engagement.

At the end of this session, you’ll be able to:

  • Define and understand email marketing best practices
  • Implement tactics for reaching the right people with the right message at the right time.