When launching a new digital product, many marketers are focused on the launch itself. However, in today’s world of instant consumer feedback, iteration is key to success. This session will walk attendees through case studies of product launches that didn’t end with the launch, review what happens when the original positioning isn’t a fit with customers and, how quickly interacting is no longer a luxury, but a requirement.
After this session you’ll be able to:
- Set priorities for an MVP (minimal viable product) for launch
- Develop a clear action plan for gathering feedback, and separating the signals from the noise
- Measure impact of proposed changes and how to assess when you’ve got it right